Logo design is one of the first building blocks in constructing your corporate identity, image and brand. A logo’s design is also frequently the first impression your customers have of your company. For that reason alone, it is important that your logo design attracts attention, captures the essence of your business in a simple glance and leaves a lasting impression.

The Logo Design Process

For us, it’s more than just putting something pretty down on the page. We get inside your head and your business. We discover what your company does, what it does well, what your company culture is all about and what your business values are. We discover your passions and key drivers in your business. And we look at what your competition is doing, and what look and feel they are trying to achieve.

After we gather this information, we start a process of mocking up ideas from as many angles as possible. Sometimes the logo process is obvious: the companies’ products, services, values and business practices scream out and demand a look to convey the message.>

Once we have many choices to view, the customer can then communicate the direction they feel best conveys the perception/branding of the company.